Idea For FMP Games Advertisement Campaign
FMP Games Advertisment Campaign In-game advertising ( IGA ) is a big area with both Creative industry and media. This is because over the past year it has summed a total of a worth of £7.2 billion by 2016. I think this is a suitable Idea to consider for my FMP because I'm passionate about the gaming industry. There are two types of advertisement Campaign objectives that I could chose to take Static in-game or Dynamic in-game. Static in-game advertising Similar to product placement in the film industry, static IGAs cannot be changed after they are programmed directly into the game (unless it's completely online). However, unlike product placement in traditional media, IGA allows gamers to interact with the virtual product. Dynamic in-game advertising Increasing Internet connectivity and bandwidth has increased the use of dynamic IGA, which allows the game manufacturer or its advertisement vendor to deliver advertisements remotely, update ...