Idea For FMP Games Advertisement Campaign

FMP

Games Advertisment Campaign

 

In-game advertising (IGA) is a big area with both Creative industry and media. This is because over the past year it has summed a total of a worth of £7.2 billion by 2016. I think this is a suitable Idea to consider for my FMP because I'm passionate about the gaming industry.

There are two types of advertisement Campaign objectives that I could chose to take Static in-game or Dynamic in-game.

Static in-game advertising

 Similar to product placement in the film industry, static IGAs cannot be changed after they are programmed directly into the game (unless it's completely online). However, unlike product placement in traditional media, IGA allows gamers to interact with the virtual product.

 

Dynamic in-game advertising

 Increasing Internet connectivity and bandwidth has increased the use of dynamic IGA, which allows the game manufacturer or its advertisement vendor to deliver advertisements remotely, update advertisements after the game is launched, and target advertisements based on time or geography.


Examples of FMP Final work production

What would I do to create a successful FMP if I chose this idea what would the work consist of?

How the media portrays different games through out the media industry. This shows examples of the types of trailers that are used in Gaming advertisement campaigns. https://www.youtube.com/watch?v=y_RI3bZhU50 

In my FMP I would aim to create a advertisement trailer for my own created game concept and place the trailer on a pubic forum such as YouTube. This would then show a success in making a game trailer that hits part of the Games advertisement Campaign goal along with any research and background I had created. 
 
Posters are also used in Games advertisement marketing such as Billboards bus stops. These posters that are used as part of Games advertisement campaigns are either wholly graphical or wholly textual. Either way posters have started to differentiate between the two showing both sides. Example if the poster is all graphical art its often to show more of a visual meaning.Thanks to the current fluctuation in this type of advertisement posters can be found with a range of art styles allowing a lot of contrast. While showing more successful posters to those that where Marketing flops.

In my FMP Advertisement campaign I want to challenge myself so I will also set myself the task of showing a variation of posters that I have created for my game. This will help show more than a amount of experimentation and research within the given time period. 

An example for a Games advertisement poster....


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