Developement of company logo
Company Logo
Why do I need a logo?
Having
a professional looking, well designed logo builds trust. Potential
customers are more likely to do business with you if you have a well
designed logo. If your logo looks like it was designed in Microsoft
Word, people will question how well you are able to deliver your core
business products. This is another key element that I have added to my Games Advertisement Campaign.
What should a good logo contain?
Making the text part of my logo super clear and readable
While making a company logo
many people think their brand is going to be the next Coca
Cola or McDonalds, in reality when I was starting out with my logo,
one of the most important characteristics is that the text of my company name is clear and easy to read at a distance, as it may appear
on vehicle signage, building signage, posters or some other place where
the logo is seen at a distance. My Lecturer Dave Davis told me in more depth about this. As using impact as a specific font that is particularly good at being narcissistic.
Use my Logo consistently
When
large global brands get a logo designed they often prepare large brand
standards documents, dozens of pages deep. These documents cover things
like:
- Guidance on the different variations of the logo and where they should and shouldn’t be used.
- Guidance on modifying the logo and what shouldn’t be done to the logo.
- What should and shouldn’t appear nearby the logo.
- How the logo should appear in all sorts of different scenarios.
Although
this level of advertisement is extreme these large brands understand that if brands are inconsistent in the way
their logo appears in different situations, this can be damaging to
trust. So being really consistent with how my logo is used is an important factor.
Simple colours - think about the different situations it will be used in
My logo might appear on screens, pull up
banners, vehicles, shop signage, product packaging, newspaper adverts
just to name a few. Logos that have gradient colours, lots of fine
detail, a lot of different colours or photographic content are much more
likely to look quite different in these different situations as many of
them use completely different printing technology and it makes it
difficult to match the colours exactly. This is why the most powerful
brands in the world usually stick to a simple palette of less than 3
main colours. They also use solid colours rather than gradients.
Have something visual/memorable
While
it would take me a few decades to become the next Coca Cola or
McDonalds, having something memorable about my logo is a good idea.
Some businesses do this by using interesting text or modifying part of
the text in the logo to not just be a standard font. Other businesses
do this by adding some sort of illustrated icon alongside the text part
of the logo. One useful aspect of having an icon is that I can use
the icon on it’s own in some situations as well. For example, the Nike
tick can appear with the Nike text or without. While originally the
Nike tick would have meant nothing if it didn’t appear alongside the
Nike text, over time that visual memory association has developed. If I'm wanting a very sleek, minimalist logo, just using a modern
looking font with a pop of accent colour is a good option. These are all ideas that i have chosen to experiment with.
1.)
In this design normal font Experimented with emphasis on the letter G so it stands out for Gaming.
Experimentation
1.)
Final Company Logo
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